SOFT, FUN, AND MADE FOR MINIS ON THE MOVE

Summer 25 collection

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Tutti Fruiti Stripe Terry Shorts - Adults

Tutti Fruiti Stripe Terry Shorts - Adults

Tutti Fruiti Stripe Terry Shorts - Adults

$70.00 AUD
Support Your Local Girl Gang Tee – Lilac

Support Your Local Girl Gang Tee – Lilac

Support Your Local Girl Gang Tee – Lilac

$55.00 AUD
Everyday Tee – Lemon

Everyday Tee – Lemon

Everyday Tee – Lemon

$50.00 AUD
Gift Card

Gift Card

Gift Card

$50.00 AUD

PRE ORDER coming soon

PRE ORDER OPENING 05.03.26

The Plaid Pants

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Meet the Plaid Pant in Chocolate, your mini’s new everyday go to.

Made from 100% cotton, these pants are designed with comfort in mind without compromising on style. Featuring an oversized fit and subtle embroidery detail, they’re an easy throw on piece for everything from playtime at home to quick trips down the shops.

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Burnt Citrus LS Tee

Burnt Citrus LS Tee

Watermelon Sugar LS Tee - Kids

Watermelon Sugar LS Tee - Kids

Mini & Me - Camo Cap

Mini & Me - Camo Cap

  • Cargo Pant - Lilac

    Cargo Pant - Lilac

    Our Story..

    At Sam the Label, we believe kids’ fashion should be as fun, bold, and adventurous as the little ones wearing it.

    Founded by Megan, a mum and former nurse, Sam the Label was born from a love of stylish yet practical clothing that lets kids be kids. As a mum, Megan knows the struggle of finding high-quality, on-trend pieces that are comfortable, durable, and effortlessly cool, so she created them herself!

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