Hello and welcome to a place that is special to our hearts.

Here at STL we want to create gender neutral streetwear that can be passed down for years to come.

Our designs are inspired by adult trends, ensuring your little ones are dressed head-to-toe in style!

Sam the Label is committed to creating high quality, sustainable clothing that is both on trend and functional. We believe that children should feel happy and confident in their clothes and we are proud to offer a line of clothing that reflects that.

We hope you love our pieces as much as we do!