At Sam the Label, we believe kids’ fashion should be as fun, bold, and adventurous as the little ones wearing it.

Founded by Megan, a mum and former nurse, Sam the Label was born from a love of stylish yet practical clothing that lets kids be kids. As a mum, Megan knows the struggle of finding high-quality, on-trend pieces that are comfortable, durable, and effortlessly cool—so she created them herself!

From the playground to playdates, our designs are made to move, mix, and match—because childhood is about freedom, fun, and making memories. With limited drops and thoughtfully designed collections, we focus on quality over quantity, ensuring each piece is special and made to last.

Join the Sam the Label family and dress your little ones in outfits that are as unique and full of personality as they are.

📍 Designed for little trendsetters who were born to stand out!